NewCoordinates LLC is a retainer-based consultancy that helps media organizations get to the next level, by assisting senior management and investors to build talented executive teams whose capabilities address the specific challenges of their businesses.
Our goal is to bring industry insight, experience, and access to the identification, evaluation, and recruitment of executives for digital media, multi-platform publishing, b2b information, and media services businesses. We work primarily with companies that are committed to an organizational change strategy, or are developing next-generation media products and services. Most of our clients are involved in the creation, delivery, or monetization of news, information, entertainment, or online community businesses, or provide technology-driven marketing solutions in the ‘connected’ media environment. Often, our assignments involve advising, helping clarify, and recruiting for management roles that are new to an organization.
Cara Erickson, Founder and Managing Partner, is a leading industry consultant whose executive search practice leverages her business experience in interactive media and publishing with well-known news and information brands, and with Internet ventures and their investors. She provides a forward-looking perspective on the media industries, and an approach that is attentive to both the strategic aspects and the nuances of a client assignment. Cara holds an MBA from Columbia Business School and a BA from Duke University.